Exhibitor Marketing Toolkit (Pharma)

Whilst we are fully committed to getting the right audience of decision makers within general practice and primary care to our event, research shows that those exhibiting companies who use their own communications channels to promote their participation at trade shows have a far more positive commercial experience than those who don't.

To assist you in making the most of your participation at Best Practice Birmingham, we have provided the following information and resources so you can shout out to your clients, prospects, and online communities and encourage them to engage with you at the event.

Social media is an extremely powerful tool for engaging with your online communities in a 'real-time' fashion. Research shows that exhibitors who promote their participation via social media before, during, and after an event are likely to have more relevant and engaged visitors to their stand.

So, what do you need to do?...

Step 1: Like and/or follow our LinkedIn, Facebook, and X accounts and:

• See what updates we're posting about the event
• Share and re-post our posts to your groups/pages/connections/followers
• Be part of the Best Practice Birmingham conversation in real time

Step 2: Get posting! Let the world know you're part of Best Practice Birmingham - below you will find some additional information and resources to assist you in promoting your participation at Best Practice Birmingham via social media.

Despite the increased used of video call technology for engaging with clients and prospects, email communications are still very much an integral part of your day-to-day business, so why not use your routine email communications to promote your participation in the event. We have created two email signature banners for you to download and add to your staff's email signatures.

DOWNLOAD THE EMAIL SIGNATURES

DON'T FORGET: to use your company's personalised visitor registration link (located on the E-zone Homepage) to the banner in your email signature.

The online exhibitor list section of B2B exhibition websites is one of the most visited sections by people looking to attend the event. All exhibitors at Best Practice Birmingham have an online exhibitor listing that promotes their participation in the event and includes the standard company contact information and where you are located in the show.

You can enhance your exhibitor listing - for free - by adding up to 3 product categories, selected from a pre-populated list. You can add/amend your product categories in your exhibitor listing at any time.